Mustad Notorious 10024UN-TS Hook

Mustad Ultra-Nor Forging Technology

Clever engineering from the Mustad development team has created a new wire forging process unmatched in the fishing industry. Mustad’s proprietary, patented Ultra-Nor forging technology presses the wire at all sides, compressing it into an “I-Beam” shape so that no material can escape or expand during the process. This compression changes the dynamics of the high carbon steel, utilizing the slow tempering (heat process) that Mustad uses to improve strength to bolster the holding capacity beyond the competition. Compared to standard forging techniques, Ultra-Nor improves pull strength by up to 20% for the same wire gauge which is a huge advantage in a sport where the margins between you and a catch of the lifetime are thin.

Why should anglers care...

What makes Ultra-Nor a must have? Performance!
Whether fishing offshore or from the shore, anglers can now use smaller, thinner hooks to land larger fish without compromising on strength. A common frustration among anglers is hook failure. Standard hooks often bend or break under extreme pressure, leading to lost fish. Ultra-Nor eliminates this issue, ensuring that even under intense strain the hook remains intact and secure. This technology is particularly crucial for big game anglers, where the difference between landing a trophy fish or losing it often comes down to hook strength. With Ultra-Nor, anglers have a reliable, high performance solution for challenging conditions.

4.3 Microsharp Point Technology

UltraPoint is created using state-of-the-art, three stage Opti-Angle sharpening technology which removes less metal from the point than traditional methods - without compromising sharpness. The point length is engineered to the optimum ratio for maximum sharpness and strength. UltraPoint hooks are 20% sharper and designed to stay sharper longer.